QR codes allow franchises and marketing agencies to gain valuable insights into their marketing efforts helping them measure and optimize their marketing campaigns - helping to drive more customer engagement and lead conversion.

On the QIVIR platform, QR codes can provide attribution clarity helping franchises understand which materials are most effective in driving customer interaction and new lead traffic. Making sure the QR codes that you apply to your marketing materials properly represent your brand is what this article will help you with.

Brand Consistency Challenge

When creating dozens or hundreds of QR codes over the course of the year, especially with employee turnover - it could be hard for your team to consistently produce quality QR Codes that follow your brand style guide and look like the same person created them.

Before you know it, your team is creating QR codes that don't follow any of your brand's guidelines, and your marketing materials have zero consistency - which you don't notice until after they go to print and then it's too late to correct.

The Solution

The QIVIR platform allows your brand managers to create approved branded QR Code Styles so your team can simply select the QR Code Style that is right for the campaign from a list of pre-approved styles. Now, each new QR code your team produces holds tight to your brand's style guide and if you need to update the style - you can do it in a single location and see all the QR codes take on the updated style (a fresh download of the QR code is still required).

You can view our support center knowledge base article on how to implement branded QR Code Styles here or view the implementation quick guide below for a quick tour on how to implement this convenient and useful feature.

QIVIR - Create Branded QR Code Styles

Next, see how to create new QR Codes by selecting a branded QR Code Style.

Stay true to your brand image and implement QR Code Styles now!