Feature: QR Code Tracking
QIVIR’s QR code tracking bridges the gap between online and offline marketing by giving you clear visibility into how customers engage with your campaigns—no matter where they encounter them. Dynamic, branded QR codes can be placed on digital ads, social media posts, emails, printed signage, direct mail, and even billboards, turning every scan or click into a measurable interaction captured within QIVIR’s unified analytics platform.
QR Codes
QIVIR makes it easy to create, manage, and organize QR codes at scale, giving your marketing team full control over every campaign. Quickly group QR code assets by project, campaign, location, or custom tags, and use powerful filters to find exactly what you need—fast. QIVIR’s native, purpose‑built architecture keeps your team organized as new campaigns launch and older initiatives wrap up, ensuring clean reporting, accurate attribution, and a streamlined workflow from start to finish.
Link Click Tracking
Every QR code created on the QIVIR platform functions as a fully trackable link, giving you complete visibility into how customers engage with your marketing. You can place the QR code image alongside its companion tracking link on the same digital or physical asset and accurately measure whether users are scanning the QR code or clicking the link—both mapped to the same destination. This dual‑engagement tracking provides deeper insight into customer behavior, helping you understand which interaction methods drive the most engagement, leads, and conversions across online and offline campaigns.
QR Code Styles
QIVIR lets you create a centralized library of reusable, branded QR code styles that ensure every QR code aligns with your brand standards. By saving approved designs in one place, your team can quickly generate consistent, on‑brand QR codes for any campaign without manual styling or guesswork. If your branding evolves, simply update the style once and automatically apply the change across all related QR codes—eliminating the need to manually update hundreds of individual assets while maintaining brand consistency at scale.
Branded Tracking Domains
QIVIR lets you choose from multiple tracking domains or create your own branded tracking links to reinforce brand trust and recognition. Easily add your custom domain to QIVIR and ensure customers see your brand’s URL when scanning a QR code or clicking a tracking link. Branded tracking domains improve transparency, increase engagement, and provide a consistent experience across QR code marketing, link tracking, and multi‑channel campaigns—all while delivering accurate attribution and performance insights.
QR Code Tracking Analytics
The QIVIR platform offers powerful analytics dashboards that let you drill down into customer engagement data and clearly see what’s driving results across your campaigns. Start with high‑level summary charts for quick performance insights, then explore detailed interaction grids to review individual scans, clicks, and engagements. For deeper analysis, easily export your data to Excel or your preferred reporting tools, giving your team the flexibility to analyze performance, optimize campaigns, and measure ROI your way.
46%
of consumers won't buy if their calls go unanswered
10-15x
more likely for phone calls to convert vs web leads
82%
of marketers agree that inbound call data may reveal blind spots
Eric Niemiec
Founder of QIVIR